Reputation

Rumors (ウワサ) are a function in Animal Crossing: New Leaf in which players are labeled by villagers. It is similar to bias in Animal Crossing: City Folk.

Animals will not only tell you that you are being rumored about, but they will also tell you what kinds of rumors are forming about other players, such as visitors.

Types of Rumors
How the player is labeled depends on certain actions performed by the player. For example, a player who Time Travels often may be rumored to be a "Time Traveler" by villagers or even villagers of towns that the player has visited.

There are over twenty types of rumors created by villagers in Animal Crossing: New Leaf. Rumors about the player can change depending on the players recent activity.
 * Freshman Mayor - Obtained upon becoming mayor. Cannot be obtained again once it has been switched out.
 * Pro Listener - Can be obtained by fulfilling villager's requests exactly.
 * Happy Tourist - TBA, possibly by frequent visits to Tortimer Island.
 * Hometown Hero - TBA
 * Fasionista - Obtained by creating many patterns, or by passing Gracie's Fashion Check.
 * Pro Traveler - TBA, possibly by frequent visits to other towns.
 * Social Butterfly - Possibly by talking to the villagers frequently.
 * Individual - TBA
 * Flower Fan - Obtained by planting and watering many flowers, can be obtained by picking up flowers and setting them back down. 500+ flowers are required for this rumor.
 * Time Traveler - Obtained by Time Traveling often.
 * Visionary Leader - TBA
 * Fish-and-Bug Star -  Likely by catching many types of fish/bugs
 * Stump Maker - Obtained by cutting down many trees
 * World Traveler - TBA
 * Civic Leader - TBA, possibly by being the only donator to a public works project
 * Bug Whisperer - TBA, possibly by catching a lot of bugs
 * Bell Pincher (Presumably Bell Hoarder in PAL version) - TBA, possibly by spending/earning many bells
 * Green Thumb - TBA, possibly by taking care of flowers
 * Bellionaire - Obtained through having a sum of 1,000,000 Bells or more in your savings account
 * Shopaholic - TBA, possibly by shopping a lot
 * Tree Hugger - TBA, possibly by shaking a lot of trees
 * Bug Whisperer - TBA, possibly by catching a lot of bugs