Isabelle is friendly, polite, hardworking and eager to help the player in any tasks she can assist with. She is keen to make the town a better place to live in by encouraging the player to do tasks and Public Works Projects throughout the town.
For her, the town she works in is like a family, she knows the ins and outs of it, and has enough influence to make a villager stop undesirable behavior - such as making them change their clothes or stop them from saying an unwanted catchphrase. Otherwise, she seems to prefer to not want to confront them.
On the Valentine's day event in New Leaf, she appears embarrassed in the introductory segment and sends them a chocolate cake. This may be because of her shyness, or a crush on the player which is debatable because the letter sent to the player is about gratitude.
If the player disappears or becomes absent for awhile, Isabelle takes in the workload of the mayor herself until the player returns. In Happy Home Designer, she complains about mayors destroying the town or disappearing, making her overwhelmed and stressed with all the work.
She's clumsy and a little bit of an airhead but very intelligent, her twin brother Digby remarks she got engineering degrees at nineteen different universities.
Both siblings grew up in a cardboard box which Digby has fond memories of. The two siblings used to fight when they were puppies because Isabelle couldn't help but be mischievous and want to eat her brother's shoes. Now they get along great but Isabelle confesses she still feels tempted to eat her brother's shoes whenever he gets a new pair.
In New Horizons, snooty villagers can comment how easy to talk to and wise she is, and express desire in keeping her company. While Smug villagers say that she is the real brains of your island.
In New Leaf
Isabelle is a nearsighted bright yellow dog who resembles a Shih Tzu, which her Japanese name, Shizue, is a play on. Her head is also shaped like a bag of bells, hence the English name. She has a happy appearance with rosy cheeks and with a white fur patch on her tail and around her mouth. She wears a green checkered vest with a white top and a red ribbon underneath with a navy blue skirt. During fall and winter, she wears a yellow cardigan instead of a vest, and a black skirt. Her hair is tied up with a red elastic with bells attached which actually jingle as she walks.
She wears different styled clothes on special events that are held around the town; for example, she will wear a flowery shirt during the Fireworks Show and a Santa-style shirt on Toy Day.
In Happy Home Designer
Isabelle is an optional character who can move into the village where the player makes houses. She is the head of development in the town, coming to you to help make certain places like the School, the Cafes, the Hospital, and the Department Stores.
In amiibo Festival
Isabelle is a playable character in amiibo Festival, available when the Isabelle amiibo is scanned on the Wii U. Sometimes when the player playing as Isabelle lands on an event square in the Amiibo Festival Board Game mode, a random event specifically related to Isabelle may appear.
Isabelle has 6 unlockable costumes for the game, unlocked through leveling up the Isabelle amiibo:
Summer outfit (Level 1 with the Isabelle summer amiibo, Level 2 with the Isabelle winter amiibo)
Winter outfit (Level 1 with the Isabelle winter amiibo, Level 2 with the Isabelle summer amiibo)
Pink and white shirt with blue jeans (Level 3)
Long-sleeved dress (Level 4)
Spring kimono (Level 5)
Green and white gingham dress (Level 6)
In Pocket Camp
Isabelle acts as an instructional guide for the player to refresh. She also appears in a few in-game events, as well as having her own furniture theme.
In New Horizons
Isabelle will work for Nook Inc. and will appear in-game depending on your progression. If the player progresses enough, a town hall will be built, where Isabelle will serve a similar role as she did in New Leaf. At Resident Services, she will announce the date and time, along with any special events going on at the time. If there are no events to report, she will instead prattle about her personal TV habits or her parents.
Rather than her usual iconic attire, she sports a salmon leaf-themed shirt with a white skirt, and wears brown slip-on shoes. She works with Tom Nook after the Town Hall is built to help the player with the island tune, island flag, island status/appeal, and inappropriate language or clothing from/on villagers.
In Monster Hunter 4 Ultimate
Capcom revealed outfits based on Isabelle and Mr. Resetti via its Unity blog, and confirmed that Felines' meow sound will be altered accordingly when they are equipped.
In Super Smash Bros. Wii U/3DS
Isabelle was confirmed to be an assist trophy character in Super Smash Bros. Wii U/3DS, on the 4th of March, 2014 in the Wii U version (although she is also present in the 3DS version). She was shown again in the Super Smash Bros in the Nintendo Direct on the 8th of April. Later on, she was confirmed that she will help the fighter who summoned her by throwing fruit towards them that can be 'eaten', lowering their percentage but fighters cannot interact with her. An Isabelle Suit for the Mii Gunner was included as part of Smash Bundle #2 as well.
In Taiko no Tatsujin: Atsumete Tomodachi Daisakusen!
In Taiko no Tatsujin: Atsumete Tomodachi Daisakusen!, Isabelle appears alongside with Tom Nook and Resetti as unlockable content via amiibo cards or figures being activated. Activating any Animal Crossing amiibo product may unlock other features from in-game features to soundtrack from Animal Crossing: New Leaf.
In Mario Kart 8
Isabelle was confirmed as a DLC character, along with the Villager, for Mario Kart 8, and has been available since April 23rd, 2015.
Isabelle, alongside K.K. Slider, Tom Nook, and Resetti, appears as a special costume after her respective amiibos are scanned.
In Super Smash Bros. Ultimate
On September 13, 2018, Isabelle was confirmed to be a playable fighter in Super Smash Bros. Ultimate for the Nintendo Switch. In her reveal trailer, she is seen working around the mayor's office while the mayor is out camping and fighting in Smash. She then gets a letter from Pete and is shocked when it ends up being an invitation for Smash. Her trailer ends asking for the viewers to cheer her on, which many did. She is a Semi-Clone of Villager, who is also a confirmed character in Ultimate.
Advice for Living in Town
In New Leaf, asking Isabelle for advice on living in the town grants sub-quests the player can do. She will repeat advice several times, even if finished. Apart from listening to her advice, the player is asked to buy a shovel, collect one seashell and catch either three bugs or fish and eventually receives a basket of non-native fruit and a watering can. If the player can't find a shovel and talks with Isabelle, she will give the player a shovel. She will also provide the player with either a net or a fishing pole in the same manner after asking the player to catch bugs or fish.
Depending on what the player's native fruit is, Isabelle will give the player a certain non-native fruit:
“Is there something I can help you with today?”
― Isabelle, offering the player assistance.
“Oh my! Has my clock gotten out of whack? Then please tell me what the correct time is!”
― Isabelle, when asked to set the clock.
“What?! Sorry, but my ears are just too fluffy and muffly, I guess. Please tell me once more.”
― Isabelle, after being told that the changed clock settings are incorrect.
“Oh, is that all? Well, we'll just.. WAIT, WHAT?! ”
― Isabelle, when asked to demolish the player's house.
“OK! The town will be... WAIT, WHAT?! ”
― Isabelle, when asked to delete the town.
“I must say, I'm a fan of K.K. Slider myself...”
― Isabelle at the introduction spotlight, after Club LOL has been built.
Should the player attempt to invite Isabelle to the campsite by scanning her , she will have the following to say:
"Hello, this is Isabelle. Player?! You're so funny! You're practically right in front of me right now, you know! So, um... What's on your mind? A visit to the campsite? That sounds like loads of fun... But...I've got a to-do list a mile long. Do I even have a sleeping bag? No, I'm so sorry, but I really can't go. It's so nice of you to think of me, though. Some other time, maybe. Thank you!"
“They want me in Smash?! (Isabelle turns over a new leaf!)”
― Isabelle, Isabelle being revealed in the 9/13/18 Nintendo Direct.
Isabelle shares her birthday with Digby, since they're twins. She also shares her birthday with Rudy. All of them were born on December 20th.
There are some references in Isabelle's names in different languages:
Her English name, Isabelle, possibly comes from the resemblance of her head to a bag of Bells (Isabelle = 'is a Bell') as well as her charming, popular nature (Isabelle = 'is a Belle'). In Super Smash Bros. Ultimate, these puns are mentioned in her Palutena's Guidance conversation. She also wears a red ribbon with bells that jingle when she walks.
Her Japanese name, Shizue (しずえ?) may be interpreted as "quiet branch," perhaps referring to the tranquility of an Animal Crossing town. It can also be derived from her dog breed name "Shih Tzu".
Her Spanish name is Canela (Cinnamon), a symbol of wisdom and good health. "Can" (Can-ela) is also another word for dog in Spain, and it is used in the Spanish version of the game with her brother's name (Candrés) as a pun.
Her French name is Marie, a pun on the word Mairie (Town Hall) or Maire (Mayor).
Her Italian name is Fuffi, a popular name for dogs.
Her Korean name, Yeoul (여울) means, "rapids" or "shallows" from a river, and possibly a corruption of Yeou (여우), meaning fox.
Her Chinese name, 西施惠, possibly comes from the pronunciation of the Japanese name. "西施" also indicates the dog breed name "Shih Tzu". Its first appearance was on 13th of December, 2017, while the 1.4.0 update for Mario Kart 8 Deluxe was released.
Isabelle mentions that she still has cardboard boxes littered among her room, and is embarrassed to let Digby see. Isabelle in general may be a somewhat messy person, as Digby, who claims to be a neat freak, notes that while she isn't too messy, it's enough to get on his nerves.
One of the only ways to get Isabelle's coffee preference is through her twin brother Digby.
Isabelle changes her clothes starting on the second-half of October and ending at the 25th of February.
She is seen to sleep in Town Hall, and when the player goes up to the front of the counter, she wakes up with a surprised look on her, and then acts embarrassed.
Isabelle only has one tooth.
Along with her brother, Digby, Isabelle lived in a box during her youth. According to comments made by Digby, Isabelle was a rebellious child, in contrast to her gentle demeanor in-game.
Isabelle mentions having a band upon completion of the concert hall in Happy Home Designer.
Isabelle has the voice of a peppyvillager, but her shown personality indicates that she is normal.
According to Cranky villagers, Isabelle does not understand the concept of a drive-in theater.
Talking to jock villagers will reveal some hidden depths to Isabelle's character:
They will sometimes mention that Isabelle taught them a new workout regimen where they pull weeds out from the ground, which, quite obviously to the player, is actually Isabelle shifting her duties to the villagers. This could hint to a possible mischievous side of Isabelle's character. More evidence to this side of Isabelle can be found in the Welcome Amiibo update, in which, after losing to Isabelle in Puzzle League, she will taunt the player by, as "leader of the Puzzle League," offering them a secretary position. Additionally, in Happy Home Designer Isabelle will playfully taunt Digby by calling him the "baby brother."
Jock villagers also mention that breaking a window will cause Isabelle to go "Isabellistic", hinting that Isabelle is not always as kind and respectful as she seems, and can be pushed into feelings of frustration, rage, and anger. This side of Isabelle has yet to be explored further in the series.
Sometimes if the player talks to her while visiting another town, she'll tell the player that she has many sisters who look exactly like her, that work as secretaries in other towns, and are all named, of course, "Isabelle". This could also be a reference to the Pokémon anime series where the character Nurse Joy keeps reappearing in all the towns the protagonist visits with the explanation being that they are all "identical cousins".
This could also be a nod to the Shopkeeper Anna from the Fire Emblem franchise, who also has many ancestors/descendants who share the same name and occupation.
When first announced, during the New Leaf developer commentary, Isabelle was not given a name, but was referred to as simply Secretary (ひしょHisho?), then named in the June 2012 Nintendo Direct as Shizue. Her name was changed in February 14th, 2013 at the Nintendo Direct to Isabelle, to localize her in English.
Sometimes if the player talks to her while she's visiting the campground in the Welcome amiibo update, she'll reveal she's actually nearsighted, hence why she wears glasses with her casual outfit.
She also mentions she wears contact lenses while working.
If the player talks to Digby in this update, he will mention that Isabelle occasionally takes road trips and claim she has a "terrible sense of direction", sometimes getting lost just walking around town hall.
Another dialogue option has her remark on how she's "rediscover[ed]" the beauty of the player's town, causing her to remark, "Technically, I think that makes this a work trip for tax purposes, right?" possibly hinting Isabelle commits tax evasion, though this may just be her sense of humor.
In Happy Home Designer, if the player talks to Digby in his house, he can reveal that Isabelle is graduated in engineering in nineteen different universities. A picture of Digby saying this can be found here.
If the player sets their birthday to December 20th, Isabelle will comment on how she has the same birthday as the player.
If the player speaks to her on a Fireworks day, Isabelle will say that the clothes she's wearing there were a present from Digby.
If the player uses an amiibo card to summon Isabelle via Wisp then Wisp will say that Isabelle is busy but she will try to stop by later.
An official render from Nintendo depicts Isabelle's RV. Her license plate bears striking resemblance to the state of California's license plate.
In one of a series of English lesson video featuring Isabelle shown in Japan, Isabelle states that she enjoys whiskey while defining the difference between "whisky" and "whiskey". Due to it not being stated in any game or directly related material, however, its canonicity is debatable at best.
Because of this, many players assume that Isabelle's drink seen in the Animal Crossing Direct was whiskey, while others contest the assumption, stating that it could just as easily be iced tea and noting that if there were indeed a real-life alcohol in plain view, it would affect the game's international ratings.
In New Horizons, during one of her morning announcements, Isabelle can mention video chatting with her family back home, specifically with her Mom and Dad implying that she has more living relatives besides Digby.
Out of all the NPC Characters in HHD Amiibo Card Series, she has the most cards at 4.
She is also the only character to have one card in every Series of HHD Amiibo Cards.
Like all special characters, Isabelle has the ability to walk over pitfall seeds.