|The title of this article is conjectural. An official name for the article's subject has not been found, so it has been given a fitting title by editors. If there is an official name, it is requested that Smug be moved to the correct name.|
Smug (ボク Boku, or キザ Kiza) is a personality introduced in New Leaf. They are very polite, kind, and gentleman-like, and will easily get along with other villagers. They seem to be a mix between all personality types and are lively, kind, and positive, but may come off as conceited. In Animal Crossing: Happy Home Designer, Smug villagers tend to have a bigger ego and talk about how much they're cool most of the time and cooler than everyone else.
They also will occasionally flirt with the player. They wake up at 8:30 am and sleep at 2:00 am (in New Leaf). So far there are 35 smug villagers throughout the game and notably, some villagers in previous Animal Crossing games had their personalities changed to smug for New Leaf.
They generally get along with peppy, normal, lazy and other smug villagers. They may have trouble getting along with cranky, jock and uchi villagers, despite the latter being a counterpart of smug villagers.