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Smug (ボク Boku, or キザ Kiza) is a personality introduced in New Leaf. They are very polite, kind, and gentleman-like, and will easily get along with other villagers. They seem to be a mix between all personality types and are lively, kind, and positive, but may come off as conceited. In Animal Crossing: Happy Home Designer, Smug villagers tend to have a bigger ego and talk about how much they're cool most of the time and cooler than everyone else.
Smug villagers will also occasionally flirt with the player. They wake up at 8:30 am and sleep at 2:00 am (in New Leaf). So far there are 35 smug villagers throughout the game. Some villagers in previous Animal Crossing games notably had their personalities changed to smug for New Leaf. There are no female villagers with the Smug trait.
They generally get along with peppy, normal, lazy and other smug villagers. They may have trouble getting along with cranky, jock and sisterly villagers, despite the latter being a counterpart of smug villagers.